Buchan to head sales and marketing in Latin America
3/1/10 Manitowoc, Wisconsin, U.S.A.
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Bruce Buchan, a veteran Manitowoc sales executive, has been named to the new role of senior vice president of sales and marketing for Manitowoc’s Latin American organization. In this new position, Buchan will be responsible for all sales and marketing activities for all of Manitowoc crane brands in the region. He will report to Larry Weyers, executive vice president of Manitowoc’s Americas region.
Weyers said establishing this new position is in line with Manitowoc’s long-term growth strategy of investing in emerging markets around the world.
“All of Latin America represents a tremendous growth opportunity for Manitowoc,” he said. “Bruce’s knowledge of the lifting industry as well as our customer base will help us capitalize even further on the opportunities in this region of the world.”
Buchan has nearly three decades of crane industry experience, and he has been with the Manitowoc organization since 1997. He has held positions in product support, crane rental, direct sales and sales management. Most recently he was vice president of sales and marketing for Manitowoc crawler cranes in North America.
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Bruce Buchan
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About The Manitowoc Company, Inc.
The Manitowoc Company, Inc. is a multi-industry, capital goods manufacturer with over 100 manufacturing and service facilities in 27 countries. It is recognized as one of the world's largest providers of lifting equipment for the global construction industry, including lattice-boom cranes, tower cranes, mobile telescopic cranes, and boom trucks. Manitowoc also is one of the world's leading innovators and manufacturers of commercial foodservice equipment serving the ice, beverage, refrigeration,food prep, and cooking needs of restaurants, convenience stores, hotels, healthcare, and institutional applications.
